How it Began

It took several years working in the skincare industry to learn the trade, master product knowledge, and come to know the secrets of the industry. It sounds complicated, but it’s incredibly black and white. Time and time again, we saw people over-paying for products that wouldn’t do as they claim. They were buying expensive serums that were loaded with dangerous chemicals and additives, while living an unhealthy lifestyle and practicing a surprisingly unhygienic routine. Essentially, they were looking for a miracle in a bottle, but a product alone cannot offer a solution when the root of the issue is not addressed.